Pakistan as the Family Planning Association of Pakistan

Rahnuma started serving the poor and marginalized people of Pakistan as the Family Planning Association of Pakistan (FPAP) way back in 1953, as one of the pioneers in providing family planning services and advocating for the small-family norm. The government later embraced the cause by establishing the Ministry of Population Welfare in the 1960s.

In about a decade, Rahnuma -FPAP grew from one-room operation in Karachi, Lahore and Dhaka to an infrastructure of district branches with model clinics and information centres extending the message to men and women. It expanded its work through community-based infrastructure by establishing the family welfare centres in peri-urban and rural areas.

Now the organization has the biggest infrastructure by an NGO in Pakistan, which consists of the family welfare centres, family health hospitals, focus area programmes and a wide network of referrals from the private practitioners. Rahnuma - FPAP has also pioneered in the concepts of social marketing of contraceptives, family welfare centres and reproductive health services.

Rahnuma has been working on various innovative programmes to increase access of people to quality and affordable health services, to advocate for a rights-based agenda, empowering the communities, especially the women and young girls, and to strengthen the civil society in Pakistan.

To meet these ends, the organization widened its scope to cover sexual and reproductive health of the whole family as an offshoot of organizational concern for the total wellbeing of women, children, families and communities.

After the International Conference on Population and Development in Cairo in 1994, Rahnuma is also working on poverty alleviation programme, as the health and wellbeing of people is directly linked with the socio-economic conditions.

As the organization has celebrated over fifty years of momentous achievements and encouraging history, its name did not reflect the scope of its work. So FPAP renamed itself to ‘Rahnuma’, which means a guide for development and prosperity.

The change in name and logo was an outcome of a management review, in which a comprehensive analysis of management to enhance the organizational capacity for meeting its development agenda and serving the communities in a better way.

Currently, Rahnuma is working on its strategic framework of 5 A’s that include: Adolescents and catering to their needs; combating HIV/AIDS; minimizing the risk of unsafe Abortions; increasing Access to services, particularly for the poor and the marginalized; and Advocacy for the Rights.


Rahnuma - FPAP is committed to;

  • Promoting family planning and sexual & reproductive health as a basic human right.
  • Providing sustainable and quality sexual & reproductive health and family planning services to men, women and youth in partnership with government, NGOs and civil society.
  • Improving the quality of life of the poor and the marginalized.


Rahnuma - FPAP to lead a rights-based movement using the ICPD holistic development paradigm which strengthens family wellbeing, enables empowerment of women, and supports youth and protects children.


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